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Advertising agencies grapple with changes driven by Google and

Advertising agencies grapple with changes driven by Google and

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Advertising agencies grapple with changes driven by Google and Facebook

Richard Drew • Associated Press

TV companies are hoping that targeted advertising will help them keep pace with Amazon, Facebook, Google and Netflix as content providers © FT illustration

Advertising agencies squeezed by tech giants

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Advertising agencies grapple with changes driven by Google and Facebook

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In building the world's largest advertising company over the past 30 years, Sir Martin Sorrell, chief executive of WPP, has weathered two recessions and ...

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Google rolls out new ID requirements for US political ads

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Figure 5: The New York Times's ad format specs

There are other consequences to the advertising industry's move towards more data-driven targeted ads — namely that the creative aspect requires more work.

WPP is grappling with several big-name account losses

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Navigating change and evolution as the pace of technology and innovation refuse to slow is no easy feat. And as marketers grapple to keep pace with shifting ...

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As conundrums go, the one currently occupying adland could be of life-or-death proportion. Defining the role of innovation within advertising is occupying ...

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'Anyone working in the advertising industry will get the dead parrot analogy.'

Agencies and management consultants are not from different planets

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Before this week, Google was likely to display significantly discounted rates like that higher up, without having to click to see “More.”

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YouTube is the most visible manifestation of a wider trend, argued Kordestani:

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Figure 2: The author's ad targeting attributes assigned by Google

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Today, live and legacy data is used to provide deeper insights into audience frame of mind. Now we're able to paint a data-driven picture, we're able to ...

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CEE Agency Day 2017: OK Google, What's Next? New Tools and Strategies Revealed

The subscription market is rapidly changing, as legacy players and new companies compete for subscribers. However, while this growth is good news for many ...

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In the United States, Facebook and Google accounted for 60 per cent of online advertising

This year, Levi's has hosted hackathons, designed an internet-connected jacket with Google and used artificial intelligence.

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... Trivago, and TripAdvisor, the biggest discounted rate was more often in the top three or four results on those sites in desktop searches than on Google.

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SINGAPORE - A session meant to address whether technology hinders or helps creativity ended up focusing more on the relationship between agencies and brands ...

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